Hi! I’m Phylicia.

Ruso Rican

I’m a Russian - Puerto Rican from Miami living in Orlando. Two drastically different cultures coming together just like events in life. I enjoy traveling, planning trips, events in the area, working out with friends and appreciating local art and culture. I love a good floral print and a TV binge session.

In 2020 I received my NASM Certification in Nutrition. I am well versed in calculating and tracking macros, programing my workouts and now syncing my cycle.

Whether I’m filming workout Reels, dancing with my besties, running with my dog Coco, or making hormone-friendly recipes, I create content that celebrates movement, balance, and joy.

My goal? To inspire women to feel strong, stay playful, and prioritize themselves — from workouts to wellness to weekend adventures.

BRAND PARTNERSHIPS

• Current/Past Brands:

  • Ghost Lifestyle

  • Kodiak Cakes

  • Vital Proteins

  • Koia

• Content Types:

  • Sponsored Reels & Stories

  • Product reviews & try-ons

  • Event attendance

  • Custom recipes

AUDIENCE DEMOGRAPHICS

• Primary Audience: Women 25–45

• Top Locations: Florida, New York, California

• Interests: Wellness, fitness, hormone health, mocktails, mental health, lifestyle, travel, dogs, cycle syncing

• Engagement Rate: 71.1%

• Followers: 2,374

LET’S WORK TOGETHER

I’m passionate about building long-term partnerships with brands that align with my values and audience. Let’s collaborate to create authentic, engaging content that builds community and drives results.

• Email: phylicia@rusorican.com

• Instagram: @ruso.rican